All that business is, is a problem-solving machine. Business always has been, is now, and always will be a product of problems and solutions. It has been thought that business existed for profit. That is wrong. Business exists for (1) serving others, and (2) being a catalyst for change.

Therefore, the roadmap is simple. We must focus on a different idea for the future of education — one that is equally useful as it is unique.

The temptation to hang on to what one has is quite natural. It is unnatural to think so far ahead. I can entirely sympathize with the desire to avoid the winters of change and pursue instead the road toward a slow death.

Fortunately, I have never felt that particular urge. 

I am obsessed with building the future. And perhaps that comes at a cost. Because there’s always a fork in the road in every entrepreneur or founder’s life. At some point, none of this is going to work if you don’t bet on yourself. As God as my bloody witness, I am hell-bent on making it work.

For the past decade, I regarded my progress as an invitation to do more. I have been planning every day through these years towards my goal of a universal learning product.

The Recipe.

And so there became what seemed to be a million different topics I had to understand and learn, and a million different processes I had to understand and learn. This part seemed complex, but time allowed for simplicity to spawn. To create a dominating flagship, we must focus on ideation, aggregation, and moats.

To start, take the idea of an education for the everyman and gather feedback. A lot is required. In our view, this will confirm or deny a proof of concept. Once established, learn broadly and deeply base topics gathered from feedback — grouping ideas together to uncover bigger themes.

Next, take those learnings to develop a v1 e-learning product, and introduce it to the marketplace for further feedback. This will confirm or deny a proof of work. 

Next, use that money to buy time to build a better version of the product. Having a deep understanding of the time and energy this will take is critical. We must eat the glass. And then just continuously refine and improve the simplicity of the whole over time. And you do this day after day, month after month, year after year — and eventually you end up building a high-value product at a price that no one else can match — or at least is willing to match.

In this process, I think of Henry Ford: “A man who knows a job sees so much more to be done than he has done, that he is always pressing forward and never gives up an instant of thought to how good and how efficient he is. Thinking always ahead, thinking always of trying to do more, brings a state of mind in which nothing is impossible.”

The Product.

TZERO will not make a sugar product. We are not building with the intention of affecting people with feel-good pheromones. In this, I think of what Steve Jobs said: We build tools that amplify a human ability. And that’s what I view my company’s product as: A tool for some person or company to learn with, and then apply what they’ve learned into their lives or business.

TZERO will design and build out a learning product for the great multitude. It will be broad enough to teach you different disciplines, and deep enough for you to gain incredible knowledge in each. It will be designed by providing the best lessons, tools and resources — and modeled using the most simple of processes and systems that modern engineering can devise. But it will be so low in price that no individual or company making a good income will be unable to buy it. That’s not to say that I just want to make a cheap product. I have no desire to make a low-value product at a low cost. I will make a high-value product at a low cost. 

An Education for the Everyman.

You deserve something special — and that's what I want to deliver. I want to bring you the most valuable, cost-effective, online courses on the internet today. One that gives action to understanding. An immersive product that combines community with gamification, and business with learning.

So, in short, The Roadmap is:

1. Ideation. Take the idea of an education for the everyman and gather feedback. A lot is required.
   
   This will confirm or deny a proof of concept.
    
2. Aggregation. Learn broadly and deeply base topics gathered from feedback. Group ideas together to uncover bigger themes.
   
   Understand deeply the time and energy this will take.
    
3. MVP. Take those learnings to develop a v1 e-learning product. Take that product and introduce it to the marketplace for further feedback.
   
   This will confirm or deny a proof of work. 
   
   
4. Moat. Use that money to buy time to build a better version of the product.
   
   Understand deeply the time and energy this will take. Eat the glass.
   
   
5. Flagship. Rinse and repeat until a flagship is achieved.
   
   Your taste will let you know.
   
   
6. Sail. Introduce flagship to the community at scale.
   
   Combines gamification with learning, community with business.
   
   
7. Next. Use that money to merge the flagship with the latest virtual reality software.
   
   An immersive learning experience at cost is the final destination.